O'Tool Hardware has announced Vixena Bizzi as the new face of their brand in what sources describe as the largest spokesmodel contract in home improvement retail history.
Bizzi, 28, first gained attention as a PPLA broadcast commentator before transitioning to a more visible role in Cedar's organization. Her new deal reportedly includes a calendar series, in-store appearances, and a signature line of "Vixena-approved" tools.
“Package deals are common in this business.”
"I've always been passionate about... tools," Bizzi said at the announcement, pausing briefly to remember her line. "O'Tool represents quality. Just like me."
The partnership has raised eyebrows among industry observers, some of whom question the qualifications of a former pageant queen to represent a hardware brand. Others have noted the timing, which coincides with rumors of Bizzi's close relationship with PPLA leadership.
"Package deals are common in this business," said marketing analyst Brenda Walsh, using air quotes. "When you sign one asset, sometimes related... assets... come included."
Neither Bizzi nor Cedar's office responded to questions about the nature of their professional relationship.
The first Vixena calendar, featuring the spokesmodel posed with various copper pipe configurations, is expected to ship in time for the holidays. Pre-orders have already exceeded expectations.
